Struggling with fresh, eye-catching ads? Question – I struggle each week to come up with fresh, eye-catching ads, particularly for properties that have been on the market for a while. Of course our marketing budget is lean and our principal wants us to keep costs down. I don’t blame your principal! Advertising is the most ...…
How to Guarantee Your Real Estate Services? Seller asked if I can guarantee my services. But I’m reluctant to do it. I cannot be 100% sure that their property will sell during the listing period, and even if I were sure, I don’t know how to structure such guarantee – could you help please? A ...…
The Postcard Makeover By: The Real Estate Coach Question: Do you have any tips that we can use to do a postcard makeover? We have generated a great number of leads using the "just listed" and "just sold" postcards, but we don’t feel the cards look good enough. If you generated a lot number of ...…
Free Recorded Message by Brian Rodgers You’ve probably seen it before, an ad or offer with “FREE Recorded Message—Call 24hrs.” How often do you or staff explain the same things. About how they should go about buying or selling real estate. Information on the services you offer. You explain how your sevices compare to others. ...…
What is the single most important activity? Question from new agent: What would be the single most important activity for a newly licensed agent to do in order to get listings? The most important activity is prospecting. Of course, with the DO NOT CALL list, this presents a problem for someone who doesn’t have a ...…
How To Compete with Big Boys? Question: I’m a relatively new agent and would like to compete against the "big boys" in my local area. What’s the most feasible, effective marketing scheme and the best way to advertise or market my listings? The best way to grow a business is not to compete with the ...…
