Although conducting buyer and seller seminars in your real estate business has been around a long time, it seems to have reappeared as a hot topic in the past year or so. Over at the BusyAgentPro Real Estate Marketing community we discuss in detail the right way to conduct a real estate seminar. We also ...…
Stories, Metaphors and the Power of Editorial Advertising for Cost Effective Lead Generation Brian Rodgers, Craig Proctor, Gary Kent and a host of other million-dollar earners regularly use large editorial-style ads to drive new leads into their businesses. Why? Because they work! The power behind this style of advertising lies in the fact that most ...…
Back in town finally after a long business trip. I opened up our tracking book this morning and here is what is working for me, I am on pace to close around 250 transactions this year at about the halfway point: 1. SOI/Referrals – I am alternating greeting cards and a newsletter. I also include ...…
Here are 5 successful marketing techniques you can use to increase your sales. All of them are simple to use. And they’re effective for building any businesses. 1. KEEP ADDING SOMETHING NEW Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as ...…
Written by: Brian Rodgers Get them to print articles about you. Whenever you add a new service or Guarantee (risk-reversal) or make a change in your business or do a charity function or have a Client Dinner, you should get an article in one of the local papers about it. You won’t get ...…
In my one-on-one coaching program I talk a lot with my clients about the importance of preparation when it comes to marketing their real estate business. In fact, the very first preparation item is the most important thing we’ll do together and that is what we will be discussing this month. No matter how amazing ...…
How to Dominate Expired Listings This is the highest-impact method of obtaining listings in real estate. There is not a better, easier, less expensive way to get listings. The first six months that I was in real estate, I went around in circles chasing every unqualified buyer and seller in my market. Consequently I earned ...…
How To Write a Good Bio for Your Real Estate Website Question: I need to write a bio for my page and for my pre-listing presentation but I am not sure how to do it right. Could you offer some tips – perhaps even recommend some good bio pages on the Internet I could emulate? ...…
Struggling with fresh, eye-catching ads? Question – I struggle each week to come up with fresh, eye-catching ads, particularly for properties that have been on the market for a while. Of course our marketing budget is lean and our principal wants us to keep costs down. I don’t blame your principal! Advertising is the most ...…
How to Guarantee Your Real Estate Services? Seller asked if I can guarantee my services. But I’m reluctant to do it. I cannot be 100% sure that their property will sell during the listing period, and even if I were sure, I don’t know how to structure such guarantee – could you help please? A ...…
