Written by: Brian Rodgers
Get them to print articles about you.
Whenever you add a new service or Guarantee (risk-reversal) or make a change in your business or do a charity function or have a Client Dinner, you should get an article in one of the local papers about it.
You won’t get a bunch of business from this. That’s o.k. It doesn’t cost anything. Any business you do get is gravy.
But it builds your credibility. You’ve been in the newspaper they must think you’re o.k.
Then when you send out any sales information to a prospect, you include reprints of these articles from the newspaper.
Remember people are skeptical these days. They don’t want to get ripped off by someone they don’t know. Anything that you can do to prove to them that you are trustworthy will definitely pay off.
How Do I Get Anything In The Newspaper?
Write “press releases.” but press releases rarely get in the newspaper. You can send them in but the newspaper gets tons and tons of press releases.
If you want to get something in the newspaper you need to do more than send a press release.
Here’s what I recommend:
1. Call the paper, find out who’s in charge of press releases.
2. Call back and ask for that person.
3. Tell them you’re sending some exciting information.
4. Say who you are and what you do. (Your USP!)
5. Say his readers will benefit. (Here is a great way to offer some Free or Low Cost Service).
6. Send the information. Mention that you spoke on the phone and told him you were sending this.
7. Follow-up. Call back to see if it was received and ask when it might be put in.
8. Keep trying.
It takes a little time but keep trying I can virtually guarantee almost anyone can get in the newspaper. You can then use those reprints for years to come. Its well worth the trouble.
