Here are some great ways to sell without coming across to hard:
1. Listen to what the seller or buyer is saying. Remember……folks like to talk….they don’t want to hear YOU talk! That is why God gave us two ears and one mouth. Unless you are listening…..how can you pick up on potential areas your client may need help? LISTEN!
2. Let clients know of things you have gone through. It is ok to talk about failures…..at least it shows you are doing something….and folks love to hear you are not infallible and are human!
3. Ask who else your potential clients are looking at. This lets you know how fast your potential clients are moving, and allows you to know certain things your potential clients are looking at. Are they looking at an agent that offers a written Unique Perceived Benefit? Are they looking at a discount brokerage? Again…..this will let you pick up on your potential clients needs.
4. Turn away folks that are unrealistic. You will find plenty of respect for yourself when you do this!
5. Do you sound credible? Would you hire you?
6. Call them and say HI! Ya don’t always have to be in “SELL MODE”!
7. If you don’t like selling and marketing real estate…..GET OUT! You won’t be helpful to anyone if you don’t believe in what you sell.
8. Over Deliver but don’t tell them about it until the end. That way, if things don’t quite work out the way you told them, folks won’t feel like you over promised and UNDER Delivered!
