The late Joe Karbo became famous for his self-published book The Lazy Man’s Road To Riches, selling hundreds of thousands of copies worldwide. The KEY to his amazing success was unusual for the time… the exclusive use of editorial style advertisements.
A bit closer to home, take a good look at many of the ads used by the top producers in your area who specialize in direct response marketing systems. Changes are you will find a good number of editorial style advertisements.
Craig Proctor, Brian Rodgers and a host of other million-dollar earners regularly use editorial-style ad to drive new leads into their businesses.
The secret to optimizing any advertising campaign is to get more people to read the ad. The secret to making an editorial-style ad work is to make the ad perfectly “blend in” with the editorial copy of the publication.
Done correctly, the lead generation power of a good direct response editorial-style ad will amaze you. The type of advertising is deemed so powerful many publication will not run this style of advertising without a conspicuous notice “warning” the reader that what looks like news is actually a paid advertisement.
Here are 4 rules to optimize your editorial-style ads:
1. Get your ads placed on a right page, top right hand corner if at all possible. This works because the eyes naturally land here to help guide our hands into position to turn the page (amazing, but true!). If you can’t get top right, go for bottom right.
2. Try to avoid any labeling. You really, really don’t want the publisher to post a conspicuous “Paid Advertisement” notice above your ad. The KEY, remember is to cleverly disguise your ad to appear as normal news. The closer you get to matching the exact copy layout, style, font, size, column width and more… the greater your response. If the publisher insists on posting a notice, consider not running the ad.
3. Don’t highlight your name or company affiliation unless you have to. Again, the KEY is subtle disguise. News stories do not normally feature contact information of the author of the story.
4. Avoid any and all borders unless the publication uses borders to separate and highlight their news.
Here are 3 ads to get you started. Don’t get hung up on not having the actual reports. You can fulfill requests with anything that fulfills the promise of your ad… a pre-sell pack, electronic presentation, relocation package, or any other “report” you already have written and available. One report can be advertised in many, many, many different ways and with many, many, many different headlines. Here you go:
Are You Throwing Away Thousands of Dollars In Potential Profits?
Free Report Reveals 17 Costly Mistakes People Make When Selling Their Homes
San Jose- John and Jody Smith tried selling their home through a marketing firm that caters to private sellers. After having it on the market for five months and spending over $1,200 for magazine ads and dozens of newspaper classified ads, they threw in the towel. “Once you’re involved, you realize how much you don’t know,” says Jody.
“Exactly,” agreed John. “Our original intention was to sell the home ourselves in order to avoid paying a commission but, in all honesty, we bit off more than we could chew. There is much more to selling a home than we ever realized.”
About four and a half months after they actively began marketing their own home, one of Jody’s co-workers showed her an article offering a Free Report Revealing 17 Costly Mistakes People Make When Selling Their Homes.
Realizing she and John were obviously doing something wrong, Jody immediately called the number listed in the article and left her name and address, requesting a copy of the report.
The report arrived in the mail three days later and outlined over a dozen mistakes they were making in their attempts to market their home. In addition, the report offered seven specific steps to take ensuring the sale of their home for the most money in the shortest amount of time.
Still, John and Jody had had enough and following the instructions in the report they began interviewing a number of real estate agents to represent their interests in the market. Within thirty days of listing with a professional Realtor, John and Jody sold their home at a very substantial profit.
When asked if they had any sage advice to offer anyone else preparing to sell their home, John answered, “Yes. It really doesn’t matter what you end up doing, selling your property yourself or enlisting the services of a licensed Realtor, you would be doing yourself a great favor if you were to request a copy of this free report. I cannot begin to even explain how valuable the information was to us. It literally saved us thousands of dollars and months of wasted time and effort.”
Jody agreed, shaking her head and smiling. “That’s right. Requesting a copy of that free report was the one thing we did right. I recommend it to everybody that is even remotely thinking about selling their home.”
To receive your FREE COPY of the report: 17 Costly Mistakes People Make When Selling Their Home, Simply call….1-800-XXX-XXXX ext 3356, 24 hrs, for a FREE recorded message.Call now to discover the secrets of selling your home for the highest price in the shortest amount of time.
Sponsored by Jim Ticker A1 Realty 555-555-1212
Local Couple Discovers Amazing Secrets For Selling Their Home Fast!
Free Report Reveals 7 Amazing Secrets To Selling Your Home For The Most Money In The Quickest Amount Of Time!
Learn The Secrets Most Real Estate Agents Don’t Want You To Know…
San Jose – John and Jody Foster interviewed three real estate agents before deciding it would probably be in their home themselves. Surprisingly, and much to the dismay of the other agents, the advice to attempt to sell their home themselves came from the last real estate agent they interviewed!
“I couldn’t believe it,” says John shaking his head. “Here was this guy that makes his living selling real estate, I mean, he only gets paid if he lists and sells a home, and he comes right out and tells us that the only way we could net the money we needed to net out of the sale of our home was to do it ourselves.”
“That’s right,” Jody agreed. “The other two of the agents, it was as if they weren’t even listening to what we had to say. All they talked about was how good they were and how big their company was and stuff like that. They even tried to get us to commit to listing our home with them for at least six months even after we told them that we had to be out within ninety days!”
John smiled as he sits back in his easy chair. “This other guy, though, he was different. A lot different. He came in and immediately began asking us a lot of questions.”
“A lot of questions,” agreed Jody, smiling and nodding her head.
“Yeah, he asked a lot of questions but you could tell he wasn’t trying to be nosy or anything, just trying to find out what we were looking to accomplish, what we needed to accomplish and when.
“Then he outlined seven steps that are necessary to sell our home for the most money in the shortest amount of time and he helped us determine the best overall price in order to insure a quick sale. Then…”
John laughs. “Then, and I almost fell over when he said this, he goes on to say, and these were his exact words, ‘I would love to list your home and represent your interests in the market, but to be quite honest, your best option, after listening to all the facts, your best option is to attempt to sell your home yourself. Now if you follow these seven guidelines, you shouldn’t have any problems whatsoever.’”
So John and Jody Foster followed the advice of the third agent they interviewed and they sold their home 41 days later for a little more than they were hoping for.
You see, not every real estate agent is the same. Unfortunately, the last thing many real estate agents want you to think is that it might just be in your best interest to sell your home yourself.
The truth is, however, sometimes it’s very appropriate to do so!
Isn’t it time you found out the truth about marketing your home? Call and ask for a copy of the FREE REPORT that was shown to John and Jody Foster, the Report which reveals 7 amazing secrets to selling your home for the most money in the quickest amount to time. Call 800-555-1212 ext 7564, 24 hours hourse a day for a Free Recorded Message.
Sponsored by John Walker Surfs Up Realty 643-555-1212
Buying a Home? Local Couple Reveals How They Saved A Small Fortune!
San Jose, CA – Owning a home in America has been considered as American as baseball and apple pie. But if you are a potential home buyer in a high-priced area like Nancy and Bob Richards, a local mid-valley couple, the ‘American Dream’ can very easily turn into a nightmare.
“I always thought buying a house should be fun,” says Nancy, “but once you actually begin the process it can be a very daunting task.”
“That’s right,” Bob agrees, shaking his head. “Finding a home is the easy part. Then you have to negotiate for a good price, wade through tons of financing options, study inspection reports and finally, last but not least – you have about two inches of paperwork to deal with. Without the help of our agent, I don’t think we could have pulled it off.”
Nancy and Bob interviewed three professional real estate agents before making their final decision.
“What we didn’t know, and what two of the agents didn’t tell us, is they are required by law to get the highest price for the seller,” Nancy explained. “And, if you think about it, that means that it’s very possible that the agent you choose to work with, who you think is on your side – isn’t. They are actually working for the buyer!”
“So what you think is good advice, could actually be a ploy to make a buck at your expense,” shipped in Bob. “It’s incredible!”
“Scary,” agreed Nancy.
Luckily, the third agent Bob and Nancy interviewed was honest and helpful. He explained, exactly, how the real estate game was played and pointed out many of the traps to look out for. He also showed them how it was possible to have him work for them and legally responsible for their interests.
Nancy smiled and reached for Bob’s hand. “I think we got a really good deal on our home thanks to our agent. We actually paid 9% less than the asking price and everyone seems happy with the deal. I think we made a very good choice in agents. He probably saved us thousands of dollars.”
“That’s right,” agreed Bob. “And the best part about working with our agent was the piece of mind that not only did he say he was on our side. He was on our side. Legally! Now, I ask you… how can you beat that?”
FREE REPORT REVEALS:
How To Buy Your Home
And Save Thousands!
If you would like to learn more about how to save thousands of dollars on the purchase of your home, call 555-1212, 24 hours, for a FREE Recorded Message, and request your copy of our FREE Home Buyers Report. CALL NOW, 800-555-1212 ext 4765 24 hours a day for a FREE recorded message, and learn what most realty professionals hoped you’d never find out! The call is free: the report is free. Call Now.
Sponsored by Julie Jones Homesaver Realy 534-555-1212
