I thought about what I could write for you as we move into the fall season . Normally, I generate a Top 5 List of Marketing Stratagies that worked well so far this year. But this year I decided to list the information books that I purchased and read this year. I get the same ...…
Learn Marketing That Gets a Response by Brian Rodgers Most advertising tells you how great the company or Realtor paying for the ad is, or how old they are, or how they are # 1 or some other cute and uninteresting facts. Many other real estate advertising is a bunch of boring property ads that ...…
One of the most effective yet misunderstood marketing techniques in the real estate business is utilizing guarantees and risk reversal. I have used a guarantee successfully in my business for well over 8 years. Consumers are naturally skeptical and by offering to take the risk of doing business with you off their shoulders you eliminate that ...…
It’s getting down to crunch time now. Carnival has just informed us that we have to give up all of our extra cabins in the next 2 weeks so it is now time to get your deposits in for The 2nd Annual Real Estate Marketing Cruise with Brian Rodgers. The ship leaves out of San ...…
As far as I know, I was the second person to ever teach the use of call capture systems or hotlines in the real estate and mortgage industry. I have been using a call capture system in my personal real estate business since about 1994 and have done extensive testing on what works and what ...…
Well, it finally happened and most of the speculations I made about Google video are about to come to fruition. Google has taken the video program out of Beta and is now moving full speed ahead. They have moved the video link up to the main Search along with images news and maps. This is ...…
FOR IMMEDIATE RELEASE August 18, 2006 Contact: Candice Malmstrom FreedomVOICE Systems Sales and Marketing Coordinator 800-477-1477 ext. 801 Candice@freedomvoice.com FreedomVOICE Unveils its New Mortgage Broker Marketing Library Included with AdTrakker and AdTrakkerMULTI; Toll-Free Call Capture System Increases Leads and Tracks Advertising Response ENCINITAS, Calif. – FreedomVOICE Systems has unveiled its new marketing library for Mortgage ...…
Never Give Up Keep marketing. So many of our clients market and when times are good they stop. They say they don’t need it or they don’t have time, etc. You have to keep going no matter what good or bad. Never give up…be consistent. For instance you might have one Realtor who consistently takes ...…
Do you guarantee every service you provide? Probably. Do you tell every customer about it? Probably not. Consumers are hesitant about buying any product or service (especially major purchases like the ones you are offering) — and people don’t want to make the wrong decisions. If you overcome that hesitation to buy by offering to ...…
The 2nd Annual Real Estate Toolbox University Marketing Cruise is set for January 2nd, 2007 but the ship is starting to sell out. For all of the details go over to www.realestatevacation.com. Everyone Attending will receive a copy of the infamous cruise binder packed full of marketing materials worth much more than the cost of ...…
