Having been an innovator of some of the most widely used technology in the real estate industry for the past 15 years I will be the first to admit I am a sucker for cool new technology toys and gadgets, but it seems the line is now being crossed and I can’t see an end in site. Everyday I have agents tell me that they have to have the latest technology doo-dad to keep up with the competition and I finally just called B.S.
Yes, I strongly believe in staying ahead of the technology curve and more importantly ahead of the competition in your local market, however, you must sacrifice somewhere if you actually want to sell some real estate along the way. Also, one thing to consider, if you are of the “I have to keep up with the Johnson’s mentality” just keep in mind while the Jones’s are dumping last years model of their “Sells Homes For You In Your Sleep Gadget” and are trying to learn how to use this years “Sells Homes For You In Your Sleep Gadget” you could have 3 properties in escrow, just something to think about.
How to avoid this? Well, I came up with a solution back in 2003, BAP Evolve. Bap Evolve is an evergreen system that delivers to your desktop exactly the tools, technology, training and systems to keep up with the Jones, only you don’t have the learning curve and don’t have the R & D time. I pay 3 full time people to o nothing but not only keep up with the current technology and trends in the industry but also to innovate and be ahead of the curve, it makes total sense!
Check it out: http://busyagentpro.com
