One of the best marketing tools I have used in the last 4 years to market my real estate business has been developing many lead capture websites and driving only targeted traffic to those sites. In this day in age if you are still only driving traffic to one main website you are leaving a lot of money on the table.
The problem with most main websites is that it gives way too much information about every topic imaginable. This confuses website visitors who are there for only one reason. What is the reason they are at your site? Well, unless you are targeting a single type of prospect and sending all of those prospects to a page with information only on that topic, you really have no idea.
Some agents are accomplishing this by simply created targeted pages within their main websites and using what are called re-directed domain names to send traffic to those pages within their main site. While this is better than just sending traffic to the main page of your website, it still doesn’t cut it. The pages you want to send targeted traffic to should not contain any navigation to leave the site until they fill out a form to identify themselves. Most main websites have navigation at the top or at one of the sides of the pages which will not work as effective as a single page with an opt in form and no navigation.
For further information on this topic and to learn about a system that will allow you to create as many as these lead capture sites as you would like to target many niches in your market click here Real Estate Websites
